Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer facing staff, a detailed information on personal information, purchase history, buying preferences and concerns.
Biz Tech provides technical and functional services for the selection and implementation of best suited CRM application for your business to get the best value for your investment.